Thursday, April 10, 2014

Moral Quandry

So this morning I read an article about a wonderful young lady who was so disturbed by the undergarment options she saw when she took her thirteen year old sister to the mall to go bra shopping, that she began a Kickstart campaign to create her own line of bras for 11 to 15 year olds.  Yellowberry's  bras are brightly colored, without metal, wires, or padding.  They're age appropriate and not at all sexualized like so many other lingerie options targeted to young girls - and like clothes in general that are targeted to that age group.

I am always on the lookout for clothes that fit Missy that weren't designed with a 15 year old in mind or meant for a 5 year old.  Missy is stuck right in that "tween" market, on the verge of 11 and (in my biased opinion) getting lovelier each day, developing curves, not wanting to look like a little girl but also having a mother unwilling to let her look like a streetwalker.  She's nowhere near ready to shop in the juniors department but she's getting to the point of outgrowing the "girls" department.  I've been very lucky with Justice.  Because although taking my daughter into "girl heaven" with all the sparkle and fuzzy and stuffed animals and everything with initials all over it, one thing Justice does is carry bigger sizes in very age appropriate clothes.  Rarely do I find anything there that I tell Missy looks too old on her.  Yes, the clothes (and all the accessories) tend to be more on the expensive side, but when you can hit a good sale or the clearance rack, or have their "J bucks", you can get some good deals.

So here's my moral dilemma, I like Yellowberry's idea. I like their goal.  I like what they stand for.  What I don't like, is their cost.  I don't want to spend $40 on a bra for myself!  But for my 11 year old?!  When she's likely going to be in a different size in a few months?  Now, if Yellowberry were the only option for non-sexualized bras for girls, then that would be one thing.  But they're not.  Sears, WalMart, Targer, Kohls, etc, all have they same style of bra for girls, at a far cheaper price.  Does that mean they're cheaper quality?  Probably.  But at the same time, we're talking about a temporary garment.  Why spend a permanent price for a temporary garment?

Yes, I know, Yellowberry's garments are made in America and aren't coming from China or some such place that probably employs 4 year olds in a sweatshop.  But unfortunately, that doesn't negate the price tag.  For those who can afford it, great.  But not everyone can.  So here I am, wondering if I should scrape up the money for the moral right, or do I keep doing what I've been doing and support the cause in another way?

To be continued......

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